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YouTube Video Audit

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Example : Lyrical

What is YouTube SEO?

Youtube SEO is used to optimize your Youtube videos and channels that help you to increase your channel's ranking on the youtube search engine. Better optimized Youtube videos can increase matrices like count, brand awareness, revenue, and many more.

You can improve the search engine ranking of your YouTube channel by optimizing its videos, playlists, metadata, and descriptions. Video optimization is possible for YouTube's search engine and other search engines. Your videos can be found on Google, Yahoo, Bing, etc.

You can optimize your YouTube video by looking at how many viewers it has reached and how well it ranks within a specific category. According to research, brands that optimize for YouTube search trends have seen a 50% increase in viewing time year-over-year.

Moreover, video editors having SEO skills can charge more for their work. For instance, YouTube SEO tools like the Ytubetool offer the best toolset for video marketers to create search engine-friendly YouTube videos.

Using Ytubetool, you can improve the performance of your YouTube channel and videos. We cover many valuable tools like Youtube Tags, YouTube Title & description generator, YouTube Thumbnail, Channel Audit, and many more in our tool to help YouTube creators.

What are the benefits of YouTube SEO?

#1: Connect & communicate with your audience more quickly.

You can increase your chance of people sharing your links with their family and friends if you are using video marketing and sharing quality content. You will be boosted on Google and other search engines once you work correctly on Youtube SEO.

#2: You can get a better engagement rate.

You can increase engagement with your website content or blog posts more quickly if you use video marketing. Facebook, Twitter, and Google+ are popular social media sites where people share the videos they find interesting. Your organic marketing efforts can be boosted quite effectively if you engage your audience in such a way. The only thing you need is a good strategy and some consistency.

#3: Relationship building.

You may need to create a relationship with your audience via your content if you're using video marketing to increase visitors to your site from Google and Bing. It would be best if you focused on this from the beginning. Of course, it takes time. Instead of trying for quick results from a one-time video upload, we've found it's better to work on building the relationship over time. If you're making content solely to try to "make a sale," – you're doing it wrong.

#4: Choose the topics, and show your expertise.

You can show people your expertise by using video marketing. Your audience will be more likely to subscribe and return to your content again and again when you demonstrate this accurately. Instead of just visiting once after finding an article or video of yours on Google, they will come back again and again.

#5: Brand awareness Boost.

People will more likely recognize your brand name if you use video marketing. As a result, they might be more glad to visit your website or blog in the future. Your company's revenue will increase quickly if you get this right.

#6: Boost website traffic.

After watching your videos, people are more likely to visit your website if you use video marketing. You will be able to generate more leads and customers for your business over time and improve your website's SEO.

#7: Stay on top of your visitors' attention.

You should also share your videos on your website if you use video marketing. If your website only has text and images, your visitors will leave more quickly. This is your chance to show them why you're the right solution for their problems and to convert them into a lead.

#8: Crediblity Expansion.

You will be more likely to get your audience to visit your website and blog posts if you use video marketing to get their attention and share valuable information with them. As a result, the more time your prospects spend with you and your content - the more "buyer-ready" they will be.

5 Simple Steps To Running A Truly Useful Video Audit

1. Review the video goals and content as well for marketing strategies.

What is the purpose of producing video content? Why are you doing it? Do you have any goals or objectives in mind? How do your videos fit into your broader content marketing strategy, and how do those goals relate to your more comprehensive business strategy?

You might want to create video content to help lead prospects down your sales funnel. You might use video to present at events you attend or to build trust with visitors to your website. Perhaps it's a mix of all these and more.

Video can never be evaluated fairly unless you understand your aims for the content and future needs.

Therefore, you need to determine what kind of video content you want. Get sign-off from everyone to ensure you're all on the same page about what you expect from your videos. After the video audit is complete, you will better understand what to do next, which will help you make meaningful and lasting changes.

2. Get your complete video data.

This part is called the consuming part. Now you need to encounter all the video details and compile them into a single space. We recommend use our YTube Video Audit for a simple spreadsheet layout.

Here's the mandatory sort of data you should include in your audit:

  • URL of the video asset (where it's hosted)
  • Title of your video (for easy identification)
  • Metrics like views, play rate, engagement rate, shares, click-through rate, and conversion rate.
  • Site pages the video is embedded on
  • How you use the video
  • Aim of the video
  • Topic/subject
  • Type of video (brand film, educational video, advert, product video, case study video, etc.)
  • Date of release
  • Product/service
  • The buyer persona it's tailored to
  • Keywords (If applicable)

You should start looking wherever you host your video content if you want to track it down. YouTube, Vimeo, and Wistia (or a combination of these) are some of the most popular video hosting platforms. Your videos can also be hosted on your server.

Make sure you have posted any standalone videos to your social media accounts. Review any content you syndicate or publish.

Last but not least, if your website has a lot of video content, it's crucial to check your site pages to ensure that nothing has slipped through the cracks. YTube Tool is the most reliable way to discover which of your pages contain embedded video content apart from looking through them manually. Create a custom filter for whichever hosting service you use by crawling your site with the tool.

3. All your video content should be evaluated.

The data is in your hands. Data is meaningless until it is analyzed. Your next step is to review each video and determine whether it is valid and of good quality.

You can do this yourself; you can ask a team to analyze your video content once. When assessing content, it's often helpful to have an extra set of eyes, especially if those eyes are attached to people across the different departments using your videos differently.

Using the information you've gathered, review your current video content and check how it's performing in the real world. Also, check whether the video meets the standard quality and standard or not.

Consider these questions first:

  • How does this make viewers feel? What does it encourage them to do?
  • Is this right for our target audience?
  • Does this video perform well?
  • What is the most effective way to use this video content? What could we do with it?
  • Does it inspire you, make you think, or make you smile? Does it have any relevance?
  • How do we feel about this video? Do we want to continue using it?

4. Develop A Video Content Marketing Platform With Gaps.

Ask yourself the following questions after reviewing all the videos you've watched so far:

  • Does your video content have any obvious gaps?
  • Did you miss out on any upcoming opportunities?
  • Can you identify a content gap in the market that you could fill?
  • Have you been able to accomplish your goals so far with what you have?
  • What new types of content might be effective for reaching them?

An audit of your video content goes beyond assessing what you have now. In addition, it's about thinking about ways to improve video content marketing in the future.

Video content should be segmented on topics, types, products or services mentioned, buyer personas, and marketing funnel stages. Examine your funnel to see if any personas are missing content. Video content can be used to support different types of products/services. Your video content must cover all the relevant topics your audience cares about.

The type of video content you produce at the top of the funnel, like social content or fun brand videos, may be abundant, but there may be a lack of content further down the funnel to drive sales, such as detailed product videos or case studies.

The only educational videos currently available on digital marketing are poor, so you may need to create your own. With an effective piece of video content, you can beat your competition.

5. Improve Your Content Creation Strategy.

The only thing left is deciding what to do with your existing content and how to improve your content marketing going forward. In step one, identify the goals that need to be supported by a video content marketing strategy.

Be sure to integrate any changes you want to make into your overall strategy. You may have noticed that your blog regularly generates high engagement and conversion rates with educational videos. Instead of focusing on other types of top-of-funnel content (less effective), you switch tactics to include educational videos. Just make sure it's noted wherever you log your strategy.

And, of course, then it's time to build and execute a specific plan for creating your new videos and updating your old ones. If you're working with a video agency, you can pass this stage on them (and the good ones might even run your entire video audit for you!).

How To Use Video Audit Tool?

Video Audit

Step 1: Enter any youtube URL that you want to audit.

Step 2: Enter any one or two specified focus keywords but make sure that the limit should not exceed the five keywords.

Step 3: Press the "Audit" button.